MEET THE UNCLES

THE JOURNEY FOR PERFECTION

All of us grew up with what we perceived as being normal & we were happy with that. Instead, we should be searching our whole lives for nothing but perfection. The downside to this is that once you start searching for perfection, you soon realise how difficult it is to find.

It’s like fishing in the desert… but we found perfection

WHERE IT ALL BEGAN

As history serves to prove, humanity has this age-old obsession with perfection. We’re not exactly sure what we want, but when we get it, we know. And oh boy, do we know. You see, as a South African, the bar is set quite high (literally and figuratively speaking). Perfection means you’re not going to settle for ‘’sommer’’ just anything.

So, when The Uncles set out on their quest for the perfect distilled craft, they had certain criteria that it had to meet. It had to be smooth, it had to be premium distilled, and it had to be unique. And you know what? We did it. Uncles. The Perfect Distilled Craft Without The Bullsh*t.

WHERE IT ALL BEGAN

As history serves to prove, humanity has this age-old obsession with perfection. We’re not exactly sure what we want, but when we get it, we know. And oh boy, do we know. You see, as a South African, the bar is set quite high (literally and figuratively speaking). Perfection means you’re not going to settle for ‘’sommer’’ just anything.

So, when The Uncles set out on their quest for the perfect distilled craft, they had certain criteria that it had to meet. It had to be smooth, it had to be premium distilled, and it had to be unique. And you know what? We did it. Uncles. The Perfect Distilled Craft Without The Bullsh*t.

HOW IT CAME TO LIFE

Some of us are very fortunate to know THE Uncle. You know who. You immediately thought of him. The one you always invite for the game, who always totally gets legend at a wedding. The one who slaps you on the back and says “get over it” when life gets you down. Hell, maybe you ARE that uncle.

Uncles is a salute to the legends. The man you admire, or the man you wish to be. It’s a mission-statement of being a better man, an admirable man, a ‘’lekker’’ man.

The Uncles brand was the brainchild of a group of ‘’Frunkles’’ (Friend Uncles). It is a partnership of fun, experimentation, and enjoyment. A passion-project of all that is exceptional.

HOW IT CAME TO LIFE

Some of us are very fortunate to know THE Uncle. You know who. You immediately thought of him. The one you always invite for the game, who always totally gets legend at a wedding. The one who slaps you on the back and says “get over it” when life gets you down. Hell, maybe you ARE that uncle.

Uncles is a salute to the legends. The man you admire, or the man you wish to be. It’s a mission-statement of being a better man, an admirable man, a ‘’lekker’’ man.

The Uncles brand was the brainchild of a group of ‘’Frunkles’’ (Friend Uncles). It is a partnership of fun, experimentation, and enjoyment. A passion-project of all that is exceptional.

Uncles-Craft_1

JOIN THE FAMILY.

Uncles Craft is available on Takealot, with next day delivery!